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 Lacoste state that they were the first to place the brand name & logo on the outside of their products, which has become the norm in the market today. Rene Lacoste (famous tennis player) was nicknamed the alligator. A friend of his Robert George drew crocodile on his shirt for playing tennis and so decided to manufacture a shirt he wanted to wear during his tennis matches. This shirt revolutionized men's sportswear and replaced the woven fabric, long-sleeved, starched classic shirts. The first Lacoste shirt was white, slightly shorter sleeves with ribbed bands and was made of a light knitted fabric called "Jersey petit pique". It continues to offer the same quality, comfort and solidity on which it built its name and which constitute its uniqueness. |
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